Source: Food Dive

Coca-Cola: Coke refreshes 'Share a Coke' to reach Gen Z with digital experiences

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

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Annual Revenue
$10-50B
Employees
50-100K
James Quincey's photo - Chairman & CEO of Coca-Cola

Chairman & CEO

James Quincey

CEO Approval Rating

66/100

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