Coca-Cola: Coca-Cola's new global campaign bridges language gaps

Coca-Cola has launched a new global campaign titled 'We All Understand Coca-Cola', with a rollout that includes the UAE alongside markets such as Mexico, Colombia, Costa Rica, Ecuador and Pakistan. The campaign uses its most recognisable brand asset - the contour bottle - to spotlight real-life stories of connection that transcend language. At the heart [...] The post Coca-Cola's new global campaign bridges language gaps appeared first on Campaign Middle East.