Press Release: The Counter : Belly Up to The Counter: Impossible Burger Debuts at Premium Build-Your-Own Burger Restaurant

SANTA MONICA, Calif.--(BUSINESS WIRE)--The award-winning burger restaurant The Counter will begin serving the highly anticipated Impossible Burger starting today at all of its outlets throughout California. Starting next month, The Counter will expand availability of the plant-based burger from Impossible Foods. The Impossible Burger will be available in all U.S. locations of The Counter by the end of this year. True to The Counter's emphasis on "build your own" meals, customers can personalize