The Game Truck: HyperX Expands on Allied Esports Partnership with Gaming Truck Naming Rights

HyperX has signed a multiyear naming rights deal for Allied's mobile esports arena. The HyperX Esports Truck will make its debut appearance at the International Consumer Electronics Show in Las Vegas next month. The deal with Allied represents an expansion the HyperX's naming rights deal with Esports Arena Las Vegas. HyperX is expanding its naming...