The J.M. Smucker Co: J.M. Smucker Co. Partners with Pets + People for Branded Pet ToysJ.M. Smucker Co. Partners with Pets + People for Branded Pet Toys

The J.M. Smucker Co. has entered a licensing partnership with Pets + People to develop a new line of pet toys inspired by its brands, including Milk-Bone, Jif, Smucker's and Meow Mix. The deal was facilitated by the company's licensing agency, Brand Central . Milk-Bone will introduce a collection of toys reflecting the brand's playful identity, while Jif will launch scented dog toys designed to appeal to peanut butter-loving pets. Meow Mix, recognized for its signature cat food, will offer engaging toys for feline companions. "We are excited to marry the innovative approach Pets + People brings to the pet toy category with our iconic brands," says Gail Hollander, chief marketing officer, The J.M. Smucker Co. "As a company that offers leading brands in the pet aisle, we have a unique appreciation for our four-legged family members, and we look forward to consumers being able to engage the pets they love with some of the brands they love." "We're thrilled to collaborate with The J.M. Smucker Co. Their trusted, family-friendly brands perfectly align with our vision and the values of our customers," Keri Lustberg, director, licensing, Pets + People. "With the ongoing trend toward treating pets as members of the family, pet humanization, we believe that both pets and their owners will embrace these new products, and we look forward to bringing these into the pet toy aisle." Related: Corania Reveals Pets Rock Fragrance Line