Kroger: 'Retail media isn't media': Inside Kroger's 100-year data advantage

The Drum caught up with Jenny Holleran, director of media at Kroger Precision Marketing, at Shoptalk 2025 in Las Vegas to find out what it really takes to build a retail media network with staying power. When it comes to retail media, everyone claims to have a network. But Jenny Holleran isn't convinced. "You can monetize your website," she says, "but that doesn't make you a retail media network."Holleran has been with Kroger Precision Marketing (KPM) since its launch seven and a half years ago, which, she says, "is ancient" in retail media terms. But its roots go back even further, to when Kroger partnered with UK-based retailer Tesco to set up an insights joint venture, DunnhumbyUSA.Read more here