The national grocery store chain has unified messaging across all its target audiences. Investor relations and public relations have long been treated as distinct functions. But as businesses face increasing scrutiny from stakeholders, keeping them separate can lead to misalignment, confusion and reputational damage. Most importantly, it could affect the bottom line. That makes a [...]The post How Kroger's investor relations, PR teams break down comms silos appeared first on PR Daily.
Kroger is an Ohio-based supermarket company that owns and operates a chain of grocery retail stores, convenience stores, food production units and pharmacies.