Kroger: Kroger makes big move to be much cooler store

Kroger is introducing several 'trendy' new items to its own labels as it looks to add over 900 new items in 2025. Our Brands is Kroger's lineup of private label brands, which includes over 13,000 items across Kroger®, Private Selection®, and Simple Truth®. These brands aim to provide consumers with high-quality products at an affordable price, making daily grocery staples more attainable for all types of consumers.