The Martec Group Blog Getting Closer to the Consumer: Why B2B Companies are Studying Consumers to Generate Demand

Originally posted on insightsassociation.org The intermingling of B2B and B2C business models that has resulted in the growing emergence of B2B2C models also is having a profound impact on the market research and consumer insights space. As specialists in both B2B and B2C research, Martec has seen this trend for some time. However, over the past […] The post Getting Closer to the Consumer: Why B2B Companies are Studying Consumers to Generate Demand appeared first on Martec.