The Martin Group, LLC Blog Creating an Authentic Corporate Social Responsibility Strategy

Corporate social responsibility (CSR) gives brands the ability to bring about change. Not only do corporations have the ability to make a difference, most consumers believe they have a responsibility to do so. If your brand is making a difference, consumers buying into your brand will feel they are also contributing to that change; this... Read moreThe post Creating an Authentic Corporate Social Responsibility Strategy appeared first on The Martin Group.