The Richards Group: 'What's Happened at The Richards Group Sends a Message to All Agency Executives'

By the time The Richards Group founder Stan Richards had publicly apologized for calling a campaign idea "too Black," the damage had been done. The staff had reportedly been incensed by leadership's sluggish response, and longtime client Motel 6--for whom the campaign at issue was pitched--had chosen to fire the agency. The loss of an...