With a great seasonal ticket offer to promote, we were tasked with encouraging Southeastern audiences to travel to Kent and East Sussex by train - bringing the destinations and their hidden gems to life in an early summer campaign.Following successful #hiddengems campaigns for Southeastern throughout 2018, we took the opportunity to showcase the variety of gems on offer across the region, keeping the appeal broad and exciting.To create our showcase, we designed a pop-up book. From family-friendly activities to foody delights and works of art, our pop-up pages offered a perfect visual showcase of the hidden wonders available at the key destinations of Canterbury, Deal, Hastings and Whitstable.Cast: The Team
