Korean Air has joined forces with UNICEF Korea in a new initiative aimed at supporting children around the world. The partnership agreement was signed on April 21 at the Korean Air's headquarters in Seoul, with Keehong Woo, Vice Chairman of Korean Air and Mijin Cho, Secretary General of UNICEF Korea in attendance. As part of the collaboration, the two organizations will launch the "Flight for Better Tomorrow" campaign, expected to begin as early as May 2025. The program will introduce an easy way for travelers to make online donations while booking their flights-making it easier to give back through travel.