thePlatform: Comcast Xfinity powered by thePlatform and Elemental Technology

Research Highlights Research Highlights Events & Webinars Events Industry News Industry Media Citations Citations Press Releases Press Releases Comcast Xfinity powered by thePlatform and Elemental Technology Comcast is aggressively positioning its Xfinity platform to reduce churn and engage its customers in ways similar to Netflix and Hulu. Elemental Technologies and thePlatform recently announced they were the technology providers for Comcast's Xfinity TV application. Elemental Technologies is a Portland, Oregon-based venture capital-funded company developing video encoders using nVidia GPUs. The founders came from Pixelworks, while other management team members have experience at Omneon and Motorola. Elemental has live and file-based products dedicated to high-quality, live, multiformat encoding and transcoding. Elemental claims the high floating point (GFLOP) performance of GPUs enables it to offer very high-quality video from a standard platform, enabling multiple resolutions of streaming output from a single server. Thisannouncement from Comcastmarks Elemental's most significant announced deployment to date; one of many events signalling they are moving from start-up mode to revenue production mode.