TherapySites Blog How Budget Web Design Actually Damages Your Practice

In today’s world, a website has become the face of a practice. If a potential client is interested in your practice, chances are excellent they’ll be viewing your website first. Hence, website design is serious business. You need a seasoned marketing company to help your practice make the best first impression possible, preferably one with experience building websites for healthcare practices. Budget web design may seem appealing but is likely to damage the online face of your business in the long-term. What are some signs that your website may be giving the wrong impression? Here are some website design mistakes to watch out for: Not Utilizing SEO It’s hard to stress how important Search Level Optimization (SEO) has become when attempting to attract new clients. It’s important to strive for first-page placement on Google. Most people don’t like doing extensive online searches; up to 75% of clicks are made on that crucial first page. An experienced designer or firm will be well-versed in how to make SEO work for your practice. Not Optimized for Mobile The internet is not just for desktops and laptops anymore. More than two-thirds of Americans have smartphones now, and your website must be mobile-friendly if you want to continue attracting new clients. Mobile friendliness is one of the most significant Google ranking factors; without a responsive website design, Google may even penalize you. Most reputable marketing companies build websites specifically for mobile devices and consider how your site will look on a smartphone. Not SSL Secure SSL (Secure Sockets Layer) is a standard security protocol that ensures that all data transmitted between the web server and browser remains encrypted. Considering that clients may not only be paying fees over your website but also divulging confidential medical information, security is a must, for their sake and yours. Poor Loading Speed Few things are more frustrating than a slow-loading webpage. Most visitors start to lose patience within five seconds, and many will be clicking the back button and checking out other local practices. Web hosting plays an important role in your website’s loading speed. Other factors that […]