TherapySites Blog How to Stay Strong in Search This Summer

There’s a new change coming for your practice’s website in July of 2018. Sure, that’s still a way’s off, but you’ll want to be ready for this change early. Your website speed on mobile devices will become a search ranking factor in Google’s search results. Over half of all clients are now searching for your practice on a mobile device, like a smartphone. Because of this, slow-loading web pages might rank lower in search results. Make sure your practice website is mobile-friendly. If it’s not, your search ranking might take a penalty. You don’t want to end up ranking below another practice in search results. Slow-Loading Websites Frustrate Clients According to Google, 53% of website visitors will leave a website if it takes more than three seconds to load. This might sound impatient, but it’s the reality of how people use the web. When people leave a website frustrated, they usually don’t come back. If you want to prevent potential clients from leaving your website, simply give them what they’re looking for – a fast, responsive website design. Give Clients What They’re Looking For You’ve probably had frustrating experiences trying to load a webpage on your phone that didn’t use responsive design. The entire webpage gets crammed onto a small screen. You can’t read any of the text without a magnifying glass. It’s extremely difficult to click on navigation (and you have to hit the back button more than once because you accidentally clicked the wrong link). That’s an example of a website that wasn’t designed with mobile devices in mind. Responsive design prevents that frustrating experience because it’s designed to display correctly on any device – from a laptop to a tablet, to a smartphone. Everything works the way it’s supposed to work. And not only that. It Shows That You Care About Your Clients Having a fast and responsive website doesn’t only showcase your practice online. It shows clients that you care about their entire experience with your practice. Your website is your first impression. When it’s fast, easy to use, and gives clients what they’re looking for, […]