Tillster Blog Tillster Phygital Index Report Q2 2024

Discover the future of dining experiences with the emergence of "phygital" interactions – the perfect fusion of physical and digital elements that customers now crave. In a post-COVID world, consumers seek both in-person and digital engagements. The restaurant industry, especially quick-service restaurants (QSRs) and fast-casual establishments is witnessing a strong demand for phygital experiences. Diners desire the warmth of physical hospitality and human connection, coupled with the convenience and personalization offered by digital interfaces. For our most recent consumer index report, we surveyed 1,000+ QSR and fast-casual customers, delving into key touchpoints that elevate dining experiences – self-service kiosks, web and mobile ordering, and delivery and pickup services.