TiVo Blog Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload

By Fariba Zamaniyan, Global Vice President of Data Monetization, TiVo I recently had the chance to speak at the CIMM East conference, where I joined a panel "Why Audience Insights are Crucial for Improved Planning When it Comes to CTV". What started as a conversation about data and targeting quickly spiraled into something much bigger: [...]The post Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload appeared first on TiVo Blog.