Sports marketing agency TLA Worldwide has appointed Aysha Down as general manager of its Sydney client management division. Down joins TLA Worldwide following a seven-year tenure at Woolworths, where she led sports and integrated media partnerships for the brand including the Olympics, Paralympics, AFL, Cricket Australia, The Voice, Sunrise and more. Down also served stints at media networks including Australian Radio Network (ARN), MTV Australia and Nickelodeon. In her new role, Down will lead TLA’s Sydney-based team and lean on over 10 years of experience and expertise across brands, media and rights-holders to direct the partnerships division in Sydney.