As a marketing agency, we start our strategic engagements with SMART business goals. Many companies are coming to the table with fantastic goals, and the rest are excited to work on creating those goals together.
Just to reiterate, SMART goals are:
Specific
Measurable
Achievable
Results-focused
Timebound
But when we start a business engagement, learning or helping to determine your goals is just the first step. A great marketing partner also needs to know your limitations.