Chris Tolles, CEO at Topix shares insights on challenges publishers and advertisers face in this new digital age starting from managing datasets to reaching the right audience and building predictive models. He suggests adapting strategies in real-time to enhance customer interaction and engagement. Chris has co-founded and launched multiple startups, helped raised over $20M in Venture Capital and has substantial experience in the areas of Internet Search, Online Community, Social Networking, New Media, News & Network Security