Tout Blog Are You Direct?

In today's digital media landscape there is an increasing awareness that much of the inventory available in open auction ad exchanges is fraudulent at worst and not viewable by a human at best. This has led to an entire cottage industry within an industry catering to both the buy and sell sides of the advertising market, all trying to give participants comfort and clarity on where exactly their ads run and who is seeing them. I have been in countless meetings lately where the principal question from the buyers is simple, "Where do you get your inventory and is it directly from the publisher?"