tracx Blog Generational Preferences on Social Media

From #MillennialPink to the current obsession with Rosé and unicorns, the Millennial generation (aged 18-34) currently gets the most attention from brands and marketers on social media. However, the recent rise in GenX (34-54) and Baby Boomers (55+) as an attractive and fast-growing social media cohort means that marketers should take note, not only of [...]