TradeRev Blog Canadian Auto World: Going Digital with Your Customer’s Trade-In

Over the course of the pandemic, the constant ebb and flow of customers not just being allowed, but also feeling comfortable coming to dealerships has been a major challenge for the industry. When it comes to trade-ins, that challenge is compounded with consumers generally finding the car buying experience stressful and with their anxiety around the uncertainty of what their car is worth. Historically, many people’s trade-in experience was one in which the dealer walked into the office, came back with a number and that was that. But times have changed, and with every industry and company going digital over the last year and trending toward transparency, so should your dealership. Whether they’re able to step foot into your showroom or not, consumers are becoming increasingly savvy with their car-buying knowledge before purchase. Even prior to lockdowns, physical visits to dealerships before purchase decreased from five to one, with 88...