Pivot has varied meanings, but when it comes to businesses and startups, it generally means change in the direction where the company or product is headed. A scientific definition of Pivot is, "structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth." Pivots can happen at any ...The post Business Pivots: Tradus Becomes Online Grocery Store, Yahoo SmallBusiness Becomes Yahoo Store first appeared on Trak.in . Trak.in Mobile Apps: Android | iOS.