Traeger: Traeger Inc (COOK) Q4 2024 Earnings Call Highlights: Revenue Growth and Strategic Initiatives ...

In This Article: Q & A Highlights Q : Can you expand on the expected softness in the accessories business for 2025 and whether there might be an inflection point during the year? A : Dominic Blosil, CFO, explained that they are conservatively forecasting MEATER under current circumstances, particularly based on its Q4 performance. While there are opportunities for retail expansion, they are managing guidance with conservatism due to current trends. Q : Have you seen a normalization of return on ad spend after the elevated advertising costs during the election period in Q4? A : Dominic Blosil noted that while macro-level normalization is expected, Q1 insights for MEATER may not be indicative of future trends due to its revenue concentration in Q4. They will use learnings from upcoming quarters to inform future strategies. Q : Is the expected decline in Q1 revenues largely due to MEATER, or does it reflect declines in other segments as well? A : Dominic Blosil stated that the decline reflects multiple segments, influenced by demand impacts from tariffs and revenue recognition challenges, making it difficult to predict quarter-to-quarter sequencing. Q : What is your view on the overall grill market in 2025, given the past years of decline? A : Jeremy Andrus, CEO, mentioned that the industry appears to have found a bottom, with expectations for modest growth in 2025. Traeger gained market share in 2024, and they anticipate a more normalized replacement cycle for grills. Q : How do you plan to address the lower price point market in 2025, given the success of the Pro Series 22 last year? A : Jeremy Andrus highlighted that the Woodridge series is positioned at a premium but accessible price point. They learned from the Pro 22's success and plan to ensure full stock availability, targeting different customer segments with clear trade-up stories. For the complete transcript of the earnings call, please refer to the full earnings call transcript . This article first appeared on GuruFocus .