trbo Blog Is Retail Media the trend for 2025 in online shops and E-Commerce or can we just skip it?

The digital advertising landscape continues to evolve, with retail media, paid search, and paid social showing significant growth despite increasing costs. According to Skai's Q2 2024 Digital Marketing Quarterly Trends Report, retail media has emerged as the leader, experiencing impressive year-over-year (YoY) growth. While ad costs like cost-per-click (CPC) and cost-per-thousand impressions (CPM) have risen [...]