Trendin: Aditya Birla's TrendIn wants to work with startups. Here's why

Three years ago, Aditya Birla Group, the $41-billion Indian conglomerate, realised the potential of its own e-commerce business for its seven apparel retail brands, and launched the portal and app called TrendIn. The move proved to be a success, because the portal increased sales and created consumer loyalty for its five brands. It was successful [...]