TrendKite: Cision Acquires TrendKite

On Wednesday, public relations software company Cision announced the acquisition of digital PR platform TrendKite for a whopping $225 Million. TrendKite uses artificial intelligence and analytics to monitor and measure communication efforts. Cision users will now have access to TrendKite's platform, to track marketing communication campaigns and determine their impact on things like brand reputation...The post Cision Acquires TrendKite appeared first on Techfunnel.