TrendKite: Cision snaps up analytics firm TrendKite in $225mn deal
Cision, a public relations software company, has agreed to buy analytics startup TrendKite Inc. The $225mn deal comes as the latest in a string of acquisitions by Cision in software automation, as the firm aims to improve social media campaigns. Headquartered in Austin, Texas, TrendKite uses a...
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TrendKite is a public relations analytics platform that offers SEO measurement, campaign metrics and reporting solutions for brand and media agencies.
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