TrendKite: TrendKite expands its PR analytics platform by acquiring Insightpool and Union Metrics

TrendKite is making its first two acquisitions - according to CEO Erik Huddleston, they give the company "the last two components" needed for a complete PR analytics platform. Until now, TrendKite's main selling point was the ability to look at the articles written about a company and measure things like the audience reached and the [...]