Press Release: Triad Retail Media : New Planning and Optimization Solution from Triad® Helps CPG Brands Maximize Return on Performance-Based Ad Spend

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Triad®, the leaders of digital retail media, today announced the launch of Retail Response , a proprietary media optimization platform that uses multiple retail signals and artificial intelligence (AI) enabling brands to reach the right consumers where and when it matters. Retail Response combines proprietary shopper indices, retailer POS and mobile location data, among other third-party retail signals to precisely scale advertisers' omnichannel campaigns