As consumers seek better-for-you products, health and wellness is a key driver impacting food and beverage innovation. Alcoholic beverages are no exception. To some, going sober is about living better . Instead of abstaining from any alcoholic beverage, individuals are more mindful of their alcohol intake and are taking a moderate approach to alcohol consumption. Brands have noticed and are launching no/lo alcoholic beverages including Ready-To-Drink (RTD) canned cocktails, zero proof alcohol, and mocktails.The post Drinking Up The Lo-No Alcohol Trends appeared first on Trilogy Flavors.