TruSignal Blog New Bid on the Block

Bidstream data-cookie-based data shared by publishers during ad calls-is increasingly becoming the buzziest component of our programmaticlandscape. Advertisers eye this data trove as the latest opportunity to improve efficiency and increase adtech transparency. Advertisers and demand-side platforms (DSPs) want to leverage ... Continue reading →The post New Bid on the Block appeared first on TruSignal.