To understand and better engage the fans in Crustacean Nation, the Jacksonville Jumbo Shrimp are partnering with Texas-based Umbel as their platform for fan engagement. Collaborating since before the 2018 season, Umbel helps the Jumbo Shrimp get to know fans more deeply, provide a more tailored experience of affordable family fun at the ballpark and throughout the year, increase engagement, sell more tickets, and find the right partners to help tailor the ballpark experience at the Baseball Grounds...
Umbel, now part of MVPaudience, is a data management platform that allows sports and entertainment organizations to acquire, analyze, and utilize data on their audiences to increase engagement, revenue, and loyalty.