Umbel Blog How the Phoenix Suns and Florida Panthers Leverage Fan Data
Just as sports fans have become experts on their favorite teams, those teams have needed to become experts on their fans. Sports organizations should no longer simply lump their fans into two categories, die-hards and casuals. With the ability to collect and combine data about...The post How the Phoenix Suns and Florida Panthers Leverage Fan Data appeared first on Umbel.
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Umbel, now part of MVPaudience, is a data management platform that allows sports and entertainment organizations to acquire, analyze, and utilize data on their audiences to increase engagement, revenue, and loyalty.
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