Umbel Blog Kicking Off a Cross-Channel Segmentation Strategy
Whether you want to call it omni-channel, multi-channel, or cross-channel marketing, the modern marketer's goal is to reach people wherever they are and drive conversions on whatever the right channel might be. You've done the work to identify those channels, and you're even probably...The post Kicking Off a Cross-Channel Segmentation Strategy appeared first on Umbel.
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Umbel, now part of MVPaudience, is a data management platform that allows sports and entertainment organizations to acquire, analyze, and utilize data on their audiences to increase engagement, revenue, and loyalty.
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