It's time for a brand new chapter in our company's history. We are thrilled to unveil our new brand, new website, and renewed vision for Umbel and MVPindex. After merging with MVPindex last February, we set forth on a path to become the new...The post The Future of Audience Measurement Is Here appeared first on Umbel.
Umbel, now part of MVPaudience, is a data management platform that allows sports and entertainment organizations to acquire, analyze, and utilize data on their audiences to increase engagement, revenue, and loyalty.