The Dorset based, family friendly festival made their first wave of announcements this morning, through the use of an exceptionally odd animal based trailer. Quite possibly the best lineup announcement we've ever seen.Sitting in a board room, the animal collective (see what we did there) discuss how their festival should go-whether it should be about making money or actually getting good bands and good people.Obviously the good people at End Of The Road chose the right option and booked a stack of excellent artists for you good people to go and enjoy the party!Joanna Newsom will be making her only UK festival appearance at the festival. Joining her as headliners ar Animal Collective and Bat For Lashes. Cat Power, Goat, Steve Mason, Thee Oh Sees and Money have also been announced to play at the Lamar Tree Gardens event.Watch the animal themed announcement video below.End Of The Road Festival takes place at Dorset's Larmer Tree Gardens on the 2nd, 3rd and 4th of September. Tickets for this family based festival start at £45 for the kids, and you can find them here.