Uncle Matt's: New Products: Liquid Death's Dessert-Inspired Sparkling Water, Plus Black Rifle, Califia, AriZona & More

In this week's new products roundup, Califia announces the release of four new fall and winter seasonal products, Liquid Death joins forces with Van Leeuwen Ice Cream to launch a decadent sparkling water flavor and Black Rifle Coffee Company ventures into the $20 billion energy drink market.