Under the Nile Blog Do You Know What's in Your Clothes?

Sustainability in branding does not always equate to sustainability in practice; often, it's nothing more than a marketing ploy or form of greenwashing used to convince consumers that the company cares about people and the environment. Using vague terms like “ethical,” “sustainable,” “organic,” “vegan,” or “eco-friendly” without specific information about their business practices does a disservice to consumers and the clothing industry at large.More