With over a billion users, YouTube has come a long way from a 19-second video of a guy at the zoo talking about the elephant’s “really, really, really long trunks.” Today, it’s a Google subsidiary and the second most visited website. For brands, this means that YouTube marketing can amplify your messaging and achieve global reach as well. After all, the most watched YouTube ad of 2017 was for Samsung India Service. Although promoting a customer service expansion in rural India, the four-minute film about a Samsung service call netted 150.3 million views around the world.
Union is a North Carolina-based digital marketing agency that provides services such as brand strategy, SEO, content marketing and website development for businesses.