Usability Matters Blog 6 tips for doing a digital ethnography

Ethnography is a research method that explores the culture of specific groups of people and individuals. It typically requires the researcher to shadow their research subject with minimal interference in order to provide an in-depth, honest and detailed representation of the subject's behavior. For UX researchers and designers, this can be an incredible tool to continue reading...The post 6 tips for doing a digital ethnography appeared first on Usability Matters.