Usermind: Qualtrics acquires Seattle marketing software startup Usermind

Experience management software giant Qualtrics has acquired Usermind, a Seattle marketing startup that helps companies acquire, retain, and service customers. Founded in 2013, Usermind is a leader in the "Journey Orchestration" market, which includes companies that help clients analyze customer relationships and facilitate relevant communication. Qualtrics is somewhat similar. Businesses use Qualtrics' platform to collect data on how customers, employees and others experience their products and services, taking action based on the results. Qualtrics went public in January, more than two years following its $8 billion acquisition to SAP. It will use Usermind to boost its "Qualtrics XM Directory" that... Read More