UserTesting: UserTesting introduces LinkedIn respondent verification

The integration will use LinkedIn verification as a safeguard to make sure that insights provided are from real and credible people, with the addition available to all UserTesting customers. UserTesting already employs AI-based detection, behavioural checks and human review to try to make sure that participants in its research are authentic. Karan Mavai , general manager of audience networks at UserTesting , said: "We recognise that participant authenticity is critical to insight integrity. "This integration with LinkedIn is one of several steps we're taking to help our customers know they're hearing from real people - not bots, not fraudsters, and not falsified personas." Oscar Rodriguez, vice-president product management at LinkedIn. "UserTesting's service is based on insights and learnings from real people, and by partnering to incorporate LinkedIn verifications , we can help demonstrate the credibility of that feedback. "We have launched Verified on LinkedIn to help partner organisations integrate the verifications of our members, which can help give confidence in the authenticity of the people and companies their users engage with."