Valassis: Valassis Research: Coupons and Discounts Appeal Far Beyond Savings

Consumers Chase Deals to Feel Smarter & Even Buy Fun Things or Experiences Valassis, a Vericast business and the leader in marketing technology and consumer engagement, shares additional proprietary research stemming from its annual Consumer Intel Report, illuminating the impact of promotional messages on consumer behavior, enticing consumers to change behavior, as well as shoppers' perception [...]The post Valassis Research: Coupons and Discounts Appeal Far Beyond Savings appeared first on MarTech Series.