On November 16th, Marriott Hotels announced its intent to acquire Starwood Hotels & Resorts Worldwide. This $12.2 billion merger will create the world's largest hotel company. Marriott's aims are threefold: first, to streamline costs; second, to attract more customers in the expanding market; and third, to increase competitiveness against rising giants such as Airbnb. Though [...]The post The Trickle-Down Effect: Hotel Mergers and Their Impact on Business and Customer Experience appeared first on Valet Blog.
