Vapiano: Vapiano launches digital-first 'Conversations Over Pasta' campaign to encourage UK to share and connect over a meal this World Pasta Day | Mobile Marketing Magazine

Italian restaurant group Vapiano has partnered with The School of Life to launch 'Conversations Over Pasta', a set of 30 prepared question cards designed to encourage meaningful connections between friends, partners, colleagues and even strangers over a meal. The complimentary cards will be available from 19 October to 2 November in Vapiano restaurants and in at-home meal deliveries nationwide. The campaign aims to facilitate deeper conversations and connections by encouraging consumers to come together to share, reflect and build empathy while enjoying a bowl of Vapiano's personalised pasta. The initiative is supported by online content managed by Ketchum and produced by Wall of Entertainment, featuring a series of pairs using the Conversations Over Pasta cards to promote conversation...