Varazo Blog The Trick to Paid Search: Grow Your Conversions and Safeguard Cost per Acquisition

When it comes to pay per click campaigns (PPC), everyone wants the same thing: increase sales/leads but moderate their cost per acquisition (CPA). There are various strategies out there that attempt to satisfy these criteria. All center around the adage: test ad copy and landing pages to focus your clicks, and expand your keyword list [...]The post The Trick to Paid Search: Grow Your Conversions and Safeguard Cost per Acquisition appeared first on Varazo.