Pairing digital rights management (DRM) with content-aware data classification (offered by most DLP vendors including McAfee, Symantec, WebSense and Trustwave) ensures that highly sensitive information is automatically protected while less important information is not. Integrating DRM and DLP is critical to a holistic data protection and IT security strategy.But enterprise digital rights management (aka information rights management or IRM) and data loss prevention (DLP) have historically been perceived as stand-ins for one another or as competing services.